Successful AAMU Giving Tuesday Campaign

May 6, 2020

AAMU’s First Giving Tuesday Campaign a Success

Seven days ago, Alabama A&M University launched its first-ever Giving Tuesday initiative. Although previously held in November, the popular day was officially moved to May 5, 2020, in response to COVID-19 and its impact on nations around the world. Trustee Chris Robinson, President Andrew Hugine, Jr., and several other administrators, students, faculty, staff, and alumni participated in the new social media craze, “Don’t Rush Challenge”, to promote Giving Tuesday.

On May 5th, Dr. Jerome B. Williams, President Pro Tempore of the AAMU Board, led the morning off with a $1,000 gift. Then, the campaign spread like wildfire as the gifts came in online every few seconds throughout the remainder of the day. When the campaign ended at midnight on Wednesday, May 6th, 319 people had given $35,889 to cap a phenomenal day of giving. “The University Family really stepped up in a major way to support Alabama A&M on Giving Tuesday,” said Archie Tucker, II, Vice President for Marketing, Communication & Advancement.

Tucker noted that donors used this day to support a number of causes at the institution, including, but not limited to scholarships, academic programs, the William Hooper Councill Memorial, athletics, and the Hope for Tomorrow Fund –designed to impact individuals with dire or extenuating circumstances. The University sends its heartfelt appreciation to all individuals that supported this effort.

AAMU sends a special thank you to the 319 donors who contributed $35,889 on Giving Tuesday. We are stronger together. #AAMU #GivingTuesdayNow #Biggerthancovid19 #Strongerthancovid19 #GoBulldogs!

via: AAMU Facebook page

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