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Underwriting Guidelines


WJAB-FM 90.9 is a public radio station. There is a significant difference in public radio and commercial radio. A commercial radio station broadcasts advertising paid for by the advertisers. For public radio, program Underwriters in the form of businesses, foundations, and other organizations make contributions in support of programming. The contributors’ messages are set in a format that is not cluttered with commercial announcements. Your message will surely make a positive impact on our listeners.  We will work with you to produce an Underwriter announcement that is engaging, enlightening and best serves your needs and the listening audience. Please contact Latoyia Clemons for more information



Your announcement will be written and recorded by persons employed with WJAB-FM 90.9.




On-air announcements will be no longer than 30 seconds.


Your message MAY include:

          -name of business


          -description of services/products

          -contact information

Your message MAY NOT include:

          -comparative or superlative language (i.e. “largest,” “best,” “licensed and insured,” “great,” “superb” etc.)

          -mention of prices, interest rates, discount, sales or savings etc.

          -promotions or call to action (i.e., “stop by,” “hurry in,” “call now,” “bring your business to us” etc.)

          -music, jingles, or sounds designated by the Underwriter


*Disclaimer: WJAB reserves the right to refuse any request for sponsorship that would violate an FCC rule or policy, violate WJAB station policies or adversely affect the reputation or financial condition of the station. No announcements will be aired on behalf of political organizations, political candidates or their committees, or that express a view on issues of public importance or interest or religious belief.